HAY-HAY RIGA POP-UP

On 20 December, Armenian online concept store HAY-HAY had a first presentation event in Riga, Latvia.

The event took place in design concept store BOLD, and was focused on media representatives – journalists, editors, bloggers, stylists, etc.

Well-known fashion designers and influencers attended our event.

Our partners WOW Beauty Lounge created several looks featuring Armenian brands, and showed them during the small catwalk.

Also some of HAY-HAY items were picked by store buyers for a couple of months, others were taken for a magazine photoshoot.

Press coverage we received by Monday, 26 December 2017:

This was the first time Armenian designers were presented on Latvian fashion market, and got a really good feedback.