The presentation included clothing collections as well as accessories and jewellery lines. The guests had a chance to meet several emerging designers from Armenia and Diaspora, currently gaining weight in the global fashion scene. Lilit Sarkisian from Ukraine was creating her significant floral print during the whole evening.
According to Lucine Ayanian, Founder and Creative Director of HAY-HAY, new and interesting designers of Armenian origin are constantly sought after: “This is amazing that in the past couple of years emerging brands were able to catch the attention of fashion professionals all over the world. I truly believe in Armenian design. I believe that our unique roots can bring beauty and style to everyone’s life these days. This is why I put all my time and effort into HAY-HAY Concept Store – to give Armenian designers a chance to reach new customers wherever they are”, she explains. “HAY-HAY and TB Showroom are so much more than just another commercial spot. It’s a platform where we can make Armenian design known worldwide, together.”
Cocktail event was attended by Antonella Volpe, PR at COLLEZIONI, Italy; Song Yu Zhang, Head Fashion Editor at TRIPLEmag, Paris/Italy; Irina Chernyak, Editor-in-Chief at La Botanica, US/Italy; Russ Ev, Editor-in-Chief at SpyNews Magazine; Maria Claudia, journalist at Rai TV and others.
Media presentation included fashion collections from the following brands: Anet’s Collection, ARTUYT Silk, Armine Ohanyan Couture, IIIIT Art Store, SHABEEG, SOMA Jewellery, Z.G.EST.
The event took place on February 24, 2019, at tariel bisharian showroom milano, Via Emilio Gola, 4.
Media Partner: Fashion Week Online
Full gallery find here: IMAGES
Photographer Anna Minaeva