Alla Pavlova


Establish your Zero Gravity with Z.G.EST.

Z.G.EST is a young fashion brand of Armenian origin well recognized among fashion lovers and very successful in the local market. Brand’s goal is to build aspirational pieces that create an exceptional experience, tell a story and emotionally appeal to the customers.

Z.G.EST is encrypted as Zero Gravity Established to state that clothes are comfortable and cozy, giving the feeling of zero gravity.

Z.G.EST woman is self-confident, smart, and unique, always in the center of attention, a role-model and style icon for the others. She is not afraid to experiment and our special pieces make her even more creative and serve to her best fashion aspirations.