Mariam Loretsyan & Yelena Gevorgyan
UDIVILA is a ready-to-wear & handmade accessories brand founded in Yerevan and made in Yerevan since 2020. UDIVILA is for everyone, who pays attention to details, sees through, wants to be unique and dreams of something incredible.
Mariam Loretsyan and Yelena Gevorgyan are the founders of the brand. They truly believe that if people surround themselves with beauty, they eventually become beautiful.
The founders have decided to make clothes and accessories they want to wear themselves. Within UDIVILA they have tried to add the comfortable details they are looking for in clothes and accessories.
UDIVILA creates its very own exclusive patterns, each with its own unique name and storytelling. Each and every item, or an illustration is created from scratches. The accessories are handmade.
Inspired by travelling, music, art, literature, poetry UDIVILA mixes the art of photography and digital painting, turning it into a storytelling through patterns, colors and images and presenting its very own casual chic style, mainly oversized. A story lies in the base of each item produced by the brand.