Ethnic vibes in your everyday life

Grown up in a traditional Armenian family and being a part of an Armenian community in Moscow, Amalia has always been surrounded by unique, distinctive environment. For sure, it has determined her love for Caucasian culture, as well as for everything authentic and special. So came the desire to implement some ethnic motives into ladies’ modern image. She found it to be great adding some ethnic details into the everyday look.
Once, as Amalia was walking around a local market, she accidentally saw a perfect basic bag, which could be combined with an ethnic fabric. So Amalia made the first bag, and it was a success. Her bags were a discovery for people who wanted to stand out from an ordinary mass and stay close with their roots even being far from their homelands.

The brand is called NAZAN, based on the Armenian word “nazani”, which means “beautiful”. The name also came by accident, but never could be replaced, though Amalia thought about rebranding many times.

Now designer selects all ethnic fabrics personally and directly from their producers to bring some traditional vibes in the day-to-day life and share the vision of life.