Techno Couture Know-How Craftsmanship
ARMINE OHANYAN PARIS is a TECHNO-COUTURE brand that embodies ultra-femininity, elaborate refinement and modernity combined with an ethic & sustainable approach that calls for NO WASTE.
Following the First Prize in the E-Fashion Awards 2016 linking fashion and new technologies, the brand was created in 2017. The designer was able to distinguish herself again by winning two other competitions: Fashion Tech Expo 2017 (Prix du Public) and Festival International des Créateurs de Mode de Dinan 2018 (Prix Coup de Coeur).
Armenian-born designer Armine Ohanyan is inspired by the “exact perfection” of NATURE and WOMAN: «My cultural heritage related to craftsmanship allows me to express myself with great richness and strength.»
The act of creation is nourished by the desire to preserve the KNOW-HOW and the CRAFTMANSHIP while giving them an exceptional dimension linked to the NEW TECHNOLOGIES such as laser cutting, thermoforming, 3D printing, etc.
All the collections are designed in Paris with a particular technique of material creation. This is a new way of making tailor-made clothes with a contemporary approach to wearable couture.
The designer merges Art and Fashion with a desire to denounce the waste in fashion to show the QUALITY and not the quantity.
A large part of the collections is designed with unused stocks of material: “upcycling” the old collections of the brand has become the new exercise of the designer who is passionate about Couture and Luxury above all.
The brand practices LIMITED EDITION in order to preserve the SUR-MESURE, while modernizing it, and also collaborates with craftsmen such as: pleater, embroiderer, bootmaker, feather craftsman.