From the ’90s studio of fashion design to today’s fashion center, Atex has had a huge influence on the Armenian fashion industry. Atex became the first fashion education provider in Armenia which gives young models and designers a high quality education and supports them throughout their career to bring their ideas and visions to life.
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April 24: From Tradition to Trends
24th of April is a symbolic day for every person of an Armenian origin, no matter where they live. The Remembrance Day – people annually commemorate the victims of Armenian Genocide.
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ArmenFilm Inspiration
Երթամ քեզի համար խնձոր բերեմ to make this movie evening the sweetest one.
Many of us have heard about Armenian history and culture, but today we are going to talk about the true Armenian soul and everyday life through cinematography. Continue Reading
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Armen Galyan: Armenian Fashion Firstcomer
Armen Galyan – a fashion guru, a stylist, an art director and a good friend of HAY-HAY shares his thoughts on trends and anti trends, sums up 2020 and presents his vision on how COVID has influenced the world of fashion.
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Salty Patties For The Sweetest Dreams
A day of romance, friendship, love, flowers and chocolate … On February 14, the world celebrated love and friendship on Valentine’s day.
But who exactly is Valentine and what’s the story behind it?
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From Taraz to Modern Fashion
Armenia is a land of cultural heritage and traditions. Breathtaking natural, historical, and cultural landscapes, hidden-away towns, local cuisine and traditional clothing are the components of national identity. Continue Reading
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Yerevan Wine Days
On May 3 and 4, Yerevan Wine Days took place on Saryan St., located between Tumanyan St. and Pushkin St.
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Top Fashion Concept Stores in Yerevan
First, let’s make it very clear that a concept store is a shop that sells a carefully picked selection of products that connect to an overarching theme. Almost like HAY-HAY does, but offline. Handpicked products are pulled together from a variety of brands and designers to keep telling the story in new, fascinating ways. It’s all about discovery and experience.
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Artuyt: Artworks Never Go Out of Style
- In your opinion, what completes the look?
Of course, one of the ways to complete any look is with a beautiful accessory, for example, a scarf, a piece of art in a sense. Artuyt scarves have works of art represented on them. Artworks never go out of style. By wearing our scarves, you basically wear art, getting closer to beauty and divinity, which is fashion in its sense.
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Deep into the Blue at Sevan Lake
LOOM Weaving is a brand of knitwear operating on Armenian market, which combines some certain elements of Armenian carpet weaving and fashion trends. The range is completely produced in Armenia as a result of using handmade and modern equipment. Continue Reading
