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UDIVILA: Love Affair Between Art and Fashion
Books and movies have their place, but if you’re looking for a yearning, intense and sensual love story, there is no other than the love affair between art and fashion. Much like Jane Austen, Shakespeare, and Gustave Flaubert, the founders of the brand UDIVILA, being inspired by a long-standing love story, created the first pieces of their artsy fashion brand. Continue Reading -
Beyond Vintage: Sustainability or Luxury
What goes around comes around. Since fashion is one of the key bearers of this idiom, there is no surprise that vintage is taking over the fashion industry. We have rounded up some of the reasons people tend to love vintage, let us go through some of them. Continue Reading
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History Through Carpets: Megerian Carpets
Armenia is a land of unique culture presented through art. Ancient Armenian carpets are the interpretation of rich history and traditions. Anyone who visited an Armenian home has probably noticed that rugs are a very important part of house decoration even today. Continue Reading
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Armen Yeritsyan: Fashion Artist & Designer
As one of the Armenian artists and a fashion designer, Armen Yeritsyan knows how to turn everything into art, even the breakfasts. Continue Reading
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Dirartonian Ceramic Art
Have you ever dreamed of being a potter? What would you make? The art of ceramics is all about contradictions – easy to work with and difficult to create a masterpiece, having a strong and brutal appearance, fragile inside and out. Continue Reading
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Karina Dnoyan: Director of Atex Fashion Centre
From the ’90s studio of fashion design to today’s fashion center, Atex has had a huge influence on the Armenian fashion industry. Atex became the first fashion education provider in Armenia which gives young models and designers a high quality education and supports them throughout their career to bring their ideas and visions to life.
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April 24: From Tradition to Trends
24th of April is a symbolic day for every person of an Armenian origin, no matter where they live. The Remembrance Day – people annually commemorate the victims of Armenian Genocide.
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ArmenFilm Inspiration
Երթամ քեզի համար խնձոր բերեմ to make this movie evening the sweetest one.
Many of us have heard about Armenian history and culture, but today we are going to talk about the true Armenian soul and everyday life through cinematography. Continue Reading
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Armen Galyan: Armenian Fashion Firstcomer
Armen Galyan – a fashion guru, a stylist, an art director and a good friend of HAY-HAY shares his thoughts on trends and anti trends, sums up 2020 and presents his vision on how COVID has influenced the world of fashion.
