From the ’90s studio of fashion design to today’s fashion center, Atex has had a huge influence on the Armenian fashion industry. Atex became the first fashion education provider in Armenia which gives young models and designers a high quality education and supports them throughout their career to bring their ideas and visions to life.
-
April 24: From Tradition to Trends
24th of April is a symbolic day for every person of an Armenian origin, no matter where they live. The Remembrance Day – people annually commemorate the victims of Armenian Genocide.
Continue Reading -
Sustainable Fashion & Eco Design
What it means and why we should care?
When we are thinking of fashion, there are several words that always come to our minds. Fun, creative, sexy, glamorous, trendy, bold… But have you ever thought of adding “sustainable”, “eco-friendly” or “ethical” adjectives next to the word “fashion”? Continue Reading
-
ArmenFilm Inspiration
Երթամ քեզի համար խնձոր բերեմ to make this movie evening the sweetest one.
Many of us have heard about Armenian history and culture, but today we are going to talk about the true Armenian soul and everyday life through cinematography. Continue Reading
-
Armen Galyan: Armenian Fashion Firstcomer
Armen Galyan – a fashion guru, a stylist, an art director and a good friend of HAY-HAY shares his thoughts on trends and anti trends, sums up 2020 and presents his vision on how COVID has influenced the world of fashion.
-
Salty Patties For The Sweetest Dreams
A day of romance, friendship, love, flowers and chocolate … On February 14, the world celebrated love and friendship on Valentine’s day.
But who exactly is Valentine and what’s the story behind it?
. Continue Reading -
Your “FRIENDS” inspired Wardrobe
Work-from-home and lockdown changed not only our daily routine, but also the leisure activities. Sometimes, we can get the most out of hunkering down on the sofa with some good TV series. With so much on offer, most of us will find ourselves rewatching old favorite TV series. Call it a “therapy of nostalgia” or a “movie ritual”, but it’s a matter of fact that we can find real comfort in watching the same films and tv shows multiple times and get a positive nostalgic experience. Continue Reading
-
HAY-HAY Turns 4 years!
Every year on the 27th of January we celebrate our special day – HAY-HAY’s birthday. It’s a day to celebrate success and achievements and thank our customers for being with us. ✨
. Continue Reading -
Get Your “The Queen’s Gambit” Style
Netflix’s “The Queen’s Gambit” has made a real hit not only in the world of mini series, but also rocked the world of fashion.
.
Continue Reading
